04/06/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, cash flow, and control collide.

Today’s topic
Understanding money at a deeper level.

Not how to make it.
How to keep it. Multiply it. Control it.
Like the banks do.

Because here’s the cold truth
You’re not underpaid because you’re not skilled.
You’re underpaid because you’re playing by the rules of a system designed to keep you small.

Want to see how fast this changes?
Reply to this email and tell me:

Where does your money go the second you earn it?
I’ll give you a raw take on what’s helping you grow and what’s holding you back.

4 Thoughts to Reflect On

1. Banks don’t sell better products. They sell better psychology.
   They understand perception, positioning, and packaging. Then they profit from it.

2. Wealth is built on leverage, not labor.
   If your money isn’t buying you freedom, it’s just buying you another year on the hamster wheel.

3. Pricing is not about effort. It’s about confidence and clarity.
   Banks raise their rates without blinking. Have you?

4. Most entrepreneurs don’t manage money.
   They just move it from one expense to another and call it growth.

4 Lessons I’ve Learned

1. The wealthy always play offense with money.
   They invest with purpose. They multiply what they make. They don’t sit on the sidelines.

2. Presentation beats raw value.
   The banks aren’t offering better results. They’re just better at showing them off.

3. Playing small never helped anyone.
   If you don’t raise your prices, someone less skilled will and they’ll win the business.

4. Underpricing is not humility.
   It’s conditioning. And it’s robbing you blind.

4 Challenges to Tackle This Week

1. Do a full money audit.
   Where is every dollar going and why? Track it like your life depends on it.

2. Create a higher-priced offer.
   Even if you only test it, you’ll start to shift how you see your value.

3. Revisit your entire pricing strategy.
   Are you charging for effort or outcomes? Big difference.

4. Study how banks present value.
   What can you borrow and apply to your own business right now?

You were taught to work for money.
But no one taught you how to make money work for you.

Once you understand that, everything shifts.

Want help figuring out where your money is leaking or how to price with more power?
Reply with your biggest pricing challenge and I’ll give it to you straight.

No fluff. Just real clarity.

You’re one smart move away.
Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
Listen to the Podcast: Get inspired with expert interviews and actionable advice