04/03/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where pricing, perception, and profits collide.

Today’s topic?
Charging what you’re worth.

Because right now, there’s a good chance you’re doing what most entrepreneurs do…
Delivering premium results for bargain-bin prices.

And it’s costing you more than you think.

💬 Want the real truth about your pricing?
Reply to this email and tell me:
What’s the most expensive thing you offer and what do you charge for it?
I’ll give you a no-fluff breakdown of where you’re leaving money on the table.

4 Thoughts to Reflect On

1. If a billionaire can drop $518,000 on fake wine, your clients can pay you more for real results

2. Most people don’t have a pricing problem. They have a perception problem

3. Undercharging doesn’t make you more attractive. It makes you look unsure

4. People pay more when they believe the outcome is worth it

4 Lessons I’ve Learned

1. Value isn’t in what you do. It’s in what your work produces

2. High-ticket clients don’t flinch at price. They flinch at risk

3. Raising prices isn’t greedy. It’s strategic

4. Confidence in your price attracts confidence from your buyers

4 Challenges to Tackle This Week

1. Audit your top offer. Does the price match the results you deliver

2. Raise your price by 20 percent on your next sales call. Watch what happens

3. Rewrite your offer with outcomes instead of deliverables

4. Hit reply and drop your price. I’ll tell you the truth about what it’s really worth

If fake wine can sell for half a million, your real results are worth a whole lot more.

Stop guessing. Stop lowballing.
Tell me what your most expensive offer is and what you charge for it.

You’re probably closer to premium positioning than you think.
Let’s make sure you get paid like it.

Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
Listen to the Podcast: Get inspired with expert interviews and actionable advice