03/26/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, cash flow, and common sense collide.

Today’s topic?
Firing clients.

Yeah, I said it.

Because not every client is a good client.

Some cost you money.
Some cost you your sanity.
Both are a terrible trade.

Most entrepreneurs are so busy chasing “more” they forget to check: are the ones I already have even worth it?

👉 I break it all down in today’s blog—don’t miss it.

4 Thoughts to Reflect On

1. A full calendar isn’t success if it’s filled with bad clients.
   Busy doesn’t mean profitable. Don’t confuse activity with results.

2. The wrong client will burn your time, energy, and reputation.
   No invoice is worth your peace of mind—or your brand.

3. Firing a bad client is an act of leadership, not failure.
   You’re not in business to babysit. You’re in business to build wealth.

4. The best clients pay more, complain less, and refer like crazy.
   But you’ll never have space for them if your schedule is full of headaches.

4 Lessons I’ve Learned

1. If someone shows red flags early, believe them.
   They’re not “having a bad day.” They are the bad day.

2. Not every dollar is a good dollar.
   If it drains your team or distracts from your mission, it’s not worth it.

3. Your lowest-paying clients often demand the most.
   You’ll find this out the hard way—unless you set boundaries early.

4. You attract what you tolerate.
   The clients you allow set the standard for the clients you’ll keep getting.

4 Challenges to Tackle This Week

1. Audit your current clients.
   Who’s adding stress instead of value? Make a list.

2. Define your ideal client profile.
   If you don’t know who you want, you’ll keep attracting who you don’t.

3. Enforce your boundaries.
   Scope creep, late payments, unreasonable demands? Time to draw the line.

4. Fire one bad client this month.
   Cut the dead weight. Say it with me: “This isn’t a fit, and that’s okay.”

👉 Want help making space for better clients and better business?

markevansdm

94K followers

View more on Instagram

Every bad client you keep is a silent message to the universe:
“I’ll settle for less.”

Stop settling.

Let go of the ones who drain you, so you can serve the ones who grow you.

You're not just building a business. You're building a life.

Choose wisely.

Talk soon,
Mark Evans DM

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