03/23/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where straight talk, strategy, and scaling collide.

Today’s Topic:
What Happens When Success Makes People Uncomfortable?

You ever notice…
The second you start winning in life—
BOOM—
Here come the side-eyes, backhanded compliments, and “friendly warnings” from friends and family who suddenly turned into financial advisors.

“Don’t forget where you came from.”
“That business thing seems risky…”
And the classic:
“Must be nice.”

But here’s the truth they don’t want to hear:
They’re not mad at you. They’re mad you proved them wrong.

And if you listen to them?
You’ll find yourself shrinking back…
Instead of scaling up.

So the question is—
Are you going to let broke thinking hold you back?
Or are you going to protect your energy and build the life you actually want?

I break it all down on today’s blog—don’t miss this.

4 Thoughts to Reflect On

1. You don’t owe anyone an explanation for your success.
   Not your broke uncle. Not your skeptical friend. Not even your college roommate who “had potential” but never made a move.

2. Success makes people uncomfortable—but that’s not your problem.
   Your job is to keep moving forward. Not to drag dead weight with you.

3. If they really cared about you… they’d tell you to go BIGGER.
   Winners don’t say “play it safe.” They say, “What’s next?”

4. Broke thinking isn’t about money—it’s about mindset.
   And if you hang around broke thinking too long, you’ll catch it like the flu.

4 Lessons I’ve Learned

1. Most people quit their dreams because they’re scared of what their friends will think.
   And that’s why they’re broke.

2. “Must be nice” usually means “I don’t have the guts to do what you’re doing.”
   Smile, nod, and get back to work.

3. You can’t get rich taking advice from people who aren’t where you want to be.
   Stop listening to them. Start listening to people who’ve built what you want.

4. When you raise your standards, you’ll lose people… and that’s okay.
   Some people are meant for your history, not your destiny.

4 Challenges to Tackle This Week

1. Audit your circle.
   Ask yourself: Do the people around me push me forward—or pull me back?

2. Set a boundary.
   Stop explaining yourself to people who don’t understand your vision. It’s not for them to get—it’s for you to build.

3. Find one high-level room to get into.
   Masterminds. Networking groups. Events. Anything that gets you around people who’ve already done what you’re trying to do.

4. Rewrite one limiting belief.
   What broke thinking is still holding you back? Flip the script.
   (Example: “It’s risky to raise my prices.” → “It’s riskier to undercharge and stay stuck.”)

   Want to learn how to spot broke thinking—and eliminate it?

The “Must Be Nice” crowd?
They’re always watching.
Waiting.
Hoping you mess it up…
So they can feel better about never starting.

But you’re different.
You’re in this to win.
And the life you want isn’t built by chasing approval.
It’s built by making moves.

Ready to shut out broke thinking and build something real?
Today's blog will show you how.

Talk soon,
Mark Evans DM

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