03/20/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, strategy, and real business growth collide.

Let’s cut the fluff…
Most people chasing the title of “CEO” don’t actually run a business.
They run themselves into the ground.

It’s not about what’s on your business card. It’s about what’s in your bank account.
And I just dropped a blog post breaking this all down.

👉 Wanna stop playing CEO and actually be one? Start here.

4 Thoughts to Reflect On

1. Being a CEO doesn’t mean you’re making money.
   You can call yourself whatever you want. If the cash isn’t flowing, it’s just make-believe.

2. A business that can’t run without you isn’t a business.
   It’s a job. And the pay? Usually terrible.

3. Freedom comes from systems, not hustle.
   You can’t outwork a broken model. But you can build one that runs on autopilot.

4. Titles don’t build wealth—ownership does.
   You wanna win? Own the business. Don’t be a cog in your own machine.

4 Lessons I’ve Learned

1. Stop operating. Start owning.
   The most successful people I know don’t work in the business. They work on it.

2. If you’re still doing $10 tasks, you’re not thinking like a CEO.
   Real CEOs focus on $10,000 decisions, not busywork.

3. Growth doesn’t happen by accident.
   You either design your business to scale, or you wake up five years from now still stuck.

4. You can’t scale chaos.
   If your business feels messy now, adding more sales won’t fix it. Systems will.

4 Challenges to Tackle This Week

1. Audit your time.
   What are you doing that someone else could do 80% as well (or better)? Get it off your plate.

2. Build one new system.
   Whether it’s lead gen, onboarding, or customer support—automate something this week.

3. Shift your identity.
   Stop calling yourself CEO if you’re acting like an employee. Make decisions like an owner.

4. Ask the scary question:
   If you left for 90 days… would your business grow, stay the same, or die? Fix it.

👉 Ready to level up and build a business that runs without you? I cover it all here.

“CEO” is just a title.
What matters is whether you’re building a business that serves you…
Or one that owns you.

The difference?
The winners I know made a choice:
👉 Build systems.
👉 Buy back their time.
👉 And focus on what actually scales.

Most people never do it.
You can.
I show you how here.

See you at the top,
Mark Evans DM

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