03/18/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where strategy, mindset, and success collide.

Most business owners think they’re doing the right thing by offering discounts.
They think lowering their prices will bring in more clients, more cash, and more growth.

But here’s the truth:
Discounting attracts the wrong customers—and repels the right ones.
It makes you look less valuable, not more accessible.
And it turns you into a bargain bin when you should be the premium shelf.

👉 If you’ve ever lowered your prices and regretted it, hit reply. Let’s fix it.

4 Thoughts to Reflect On

1. Lower prices don’t build trust—they create doubt.
   When you charge less, people wonder why. Are you less skilled? Desperate? Unproven?

2. The easiest way to elevate your brand? Charge more.
   People equate price with value. Raise your prices and watch the respect follow.

3. Cheap customers are expensive.
   They take more time. They demand more hand-holding. They drain your energy—and your profits.

4. The right clients expect to pay more.
   And they’re happy to do it. They’re not hunting bargains. They’re hunting certainty.

4 Lessons I’ve Learned

1. Every time I raised my prices, my business grew.
   Not just in revenue—but in freedom, in quality of clients, in ease.

2. The people who pay the least, expect the most.
   And they’re often the hardest to please.

3. Price isn’t just a number—it’s positioning.
   It signals where you belong in the market. Act like the expert, and charge like one.

4. You don’t need more clients. You need the right ones.
   And they’ll never blink at premium pricing. They’re paying for results.

4 Challenges to Tackle This Week

1. Audit your prices.
   Are you charging what you’re truly worth? Or what you think people can “afford”?

2. Raise your rates.
   Even if it’s just by 10%. Take one offer or service and increase the price today.

3. Say no to discounts.
   Create a new rule: You don’t discount. Not for anyone. Period.

4. Start the conversation.
   👉 Hit reply and tell me where you’re stuck with pricing right now. I’ll personally give you a strategy to raise your rates and attract better clients.

If you’re ready to stop attracting cheap clients and start working with high-level players, reply to this email and let’s make it happen.

Talk soon,
Mark Evans DM

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