03/16/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, profit, and peace of mind collide.

I was sitting here in Australia, feeling on top of my game… until a thought hit me so hard I nearly spilled my coffee.

What if your business is leaking cash—and you don’t even know it?

I’m serious. Most entrepreneurs are so buried in the grind, they can’t see where the profits are slipping through the cracks.
And the worst part? It’s usually fixable. But only if you know where to look.

👉 That’s why I’m sharing what I’ve learned—because someone needs to stop this madness.
Hit reply and tell me your biggest business headache. I’ll send you something to help you find hidden cash and patch those profit leaks.

4 Thoughts to Reflect On

1. If you’re not tracking it, you’re probably losing it.
   Most business owners focus on making more but forget to look at what they’re losing daily.

2. Revenue is vanity—profit is sanity.
   Chasing sales is fun, but keeping more of what you earn is where the game really changes.

3. The small leaks sink the biggest ships.
   It’s not always the big expenses that kill a business—it’s the subtle stuff that goes unnoticed for too long.

4. The grind can blind you.
   Working harder isn’t the answer if you’re losing money while you do it. Step back. Get clear. Plug the holes.

4 Lessons I’ve Learned

1. Most profit leaks are hiding in plain sight.
   Subscriptions, wasted ad spend, inefficient processes… they add up.

2. Sales don’t mean success if you’re not watching margins.
   I’ve seen businesses do millions in sales but stay broke because they didn’t watch their profit margins.

3. Without systems, chaos wins.
   Manual processes and guesswork will always cost you more in the long run.

4. You need an outside perspective.
   You can’t read the label from inside the bottle. Sometimes it takes another set of eyes to show you where the leaks are.

4 Challenges to Tackle This Week

1. Audit your recurring expenses.
   What’s on autopay that shouldn’t be? Cancel it.

2. Review your pricing and margins.
   Are you charging enough? Are you keeping enough?

3. Analyze your customer journey.
   Where are you losing potential sales? Fix that funnel.

4. Ask for help.
   Seriously—hit reply and tell me your biggest business headache.
   I’ll send you something that’ll help you find hidden cash and keep more of your hard-earned profits.

Let’s plug those profit leaks and stop stressing out the kangaroos. 👉 Hit reply now and let’s fix this together.

To peace of mind (and profit),
Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
Listen to the Podcast: Get inspired with expert interviews and actionable advice