03/14/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where mindset, strategy, and success collide.

Today’s insight? The difference between being paid for your time and being paid for your value. Most entrepreneurs get this wrong… and they wonder why they’re stuck working twice as hard for half the money.

👉 The lesson I’m about to share changed how I do business—and it’s why the DM Alliance exists in the first place.

🎯 Hit reply and type “I’M READY” if you want the details on joining the DM Alliance. (We’ve got 2 spots open right now.)

4 Thoughts to Reflect On

1. Time doesn’t equal value.
   Just because something is fast doesn’t mean it’s cheap. People pay for certainty, not effort.

2. Lower prices attract lower-quality clients.
   If someone’s haggling over price, they’ll haggle over everything. Respect yourself enough to charge what you’re worth.

3. Expertise shortens timelines.
   The faster you can solve a problem, the more valuable you are. Not less.

4. The best clients want RESULTS.
   They’re not looking for “affordable.” They’re looking for certainty and speed. Deliver that and price isn’t the issue.

4 Lessons I’ve Learned

1. Discounts cheapen the experience.
   When you undercharge, you undervalue your work—and they do too.

2. Raising prices isn’t greedy.
   It’s a sign of confidence. It tells people you know your worth and you deliver results.

3. Premium pricing filters the room.
   It attracts serious players and keeps the tire-kickers out.

4. Your skill took years to build.
   Never apologize for charging for it. They’re not paying for your time; they’re paying for your years.

4 Challenges to Tackle This Week

1. Audit your prices.
   Are you charging based on time… or value?

2. Raise your rates by 20%.
   Try it. You’ll be surprised at who sticks around (and who walks away).

3. Have one “money” conversation.
   Practice stating your new price, clearly and confidently.

4. Surround yourself with premium thinkers.
   Join rooms where charging your worth is the norm, not the exception.

🎯 Ready to get in the room where serious business owners scale fast? Hit reply and type “I’M READY” and I’ll get you the details on joining the DM Alliance.

Most entrepreneurs think lowering their price is the way to win. But what if raising your price brought you the exact clients you’ve been hoping for?

👉 Hit reply with “I’M READY” if you want to learn how we’re doing this inside the DM Alliance. There are 2 spots left… but they won’t be for long.

To playing at a higher level,
Mark Evans DM

Magician vs Mule - Discover the secrets to creating wealth and freedom
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