03/13/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where mindset, strategy, and serious action collide.

There are two kinds of people in business:
The ones who build empires…
And the ones who complain about the price of admission.

Let’s get into it.

4 Thoughts to Reflect On

  1. You don’t build anything by sitting on the sidelines.
    Action beats overthinking every time.

  2. Building an empire isn’t free.
    The cost? Time, energy, and relentless focus.

  3. Winners pay the price early—so they can enjoy freedom later.
    Losers look for shortcuts and complain about why nothing’s working.

  4. The ones who win didn’t get there by accident.
    They showed up, did the work, and made the moves that scared them.

4 Lessons I’ve Learned

  1. If you want big results, you have to play big.
    Small bets lead to small wins—if you’re lucky.

  2. The cost of inaction is always higher than the price of action.
    Waiting feels safe… until it costs you years you can’t get back.

  3. The rooms you enter will determine the level you play at.
    Surround yourself with empire builders—not excuse makers.

  4. You have to believe you belong before anyone else will.
    Step into the room like you’re meant to be there—then earn your seat.

4 Challenges to Tackle This Week

  1. Audit your investments.
    Are you putting time and money into things that will scale your business—or just keep you busy?

  2. Take a step that scares you.
    The thing you’ve been putting off? Now’s the time.

  3. Start acting like the business owner you want to become.
    Not someday. Now. How would they show up today?

  4. Have a conversation with someone who’s where you want to be.
    Ask them what they did differently—and then go do it.

"If you don’t build your dream, someone will hire you to build theirs.”
— Tony Gaskins

If you’re serious about building something that lasts, you have to stop hesitating.
And start making moves.

Talk soon,
Mark Evans DM

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