03/10/25 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where clarity, confidence, and CASH collide.

Today, we’re talking about something most entrepreneurs avoid...
Charging what they’re worth.

Because here’s the brutal truth:
Every time you underprice yourself, you’re not just losing money…
You’re losing respect.

And if you think that’s not a big deal?
It’s probably why your business feels stuck.

👉 I break it all down in this blog.
Read it before you lose another client (or another dollar).

4 Thoughts to Reflect On

1. Price teaches people how to treat you.
   Cheap prices attract cheap clients—and cheap clients are the ones who drain you the most.

2. Discounts don’t build empires.
   You can’t build wealth by undercharging. Every time you lowball your services, you delay your freedom.

3. Undercharging is an inside job.
   It’s not your clients undervaluing you—it’s YOU undervaluing yourself. Fix that first.

4. Raising your rates doesn’t scare good clients—it attracts them.
   People WANT to pay premium for results. Don’t be the one holding yourself back.

4 Lessons I’ve Learned

1. The right clients respect higher prices.
   When you charge more, you attract people who are serious about success. The tire-kickers disappear.

2. Confidence drives conversion.
   If you hesitate when you say your price, they hesitate to pay it. Believe it, or they won’t.

3. Time is irrelevant—outcomes matter.
   You’re not selling hours. You’re selling RESULTS. Price accordingly.

4. You can’t scale a business on fear.
   If you’re afraid to raise prices, you’ll stay small forever. Get uncomfortable. That’s where growth is.

4 Challenges to Tackle This Week

1. Raise your prices—at least once.
   Even if it’s just for one offer. See how it feels. See what happens.

2. Audit your current client list.
   Are they respecting your time, your value, and your boundaries? If not, it might be a pricing problem.

3. Rework your offer around OUTCOMES, not time.
   Shift from "hours worked" to "problems solved." That’s what people pay for.

4. Practice saying your new price out loud.
   Do it until it feels natural. The confidence you have when you say it matters more than the number.

markevansdm

94K followers

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If you’re undercharging, you’re playing small.
And the world doesn’t need more people playing small.
It needs people like YOU, charging premium, delivering massive value, and getting paid what you’re worth.

👉 Want to know exactly how to do that?
Read the full breakdown here.

See you at the top,
Mark Evans DM

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