03/07/25 - Wakie Wakie 4:44

Author

Mark Evans DM
March 07, 2025

Welcome to Your 444 Newsletter!

Where visibility, strategy, and business growth collide.

You’ve been told that if you create something great, people will just find it. That quality speaks for itself. That the best products always win.

But that’s not how business works.

👉 The world doesn’t reward the best—it rewards the best-known.

If your sales aren’t where they should be, it’s not because your product isn’t good. It’s because not enough people know it exists.

I break down why "build it and they will come" is the biggest lie in business—and what to do instead.

4 Thoughts to Reflect On

  1. Great products don’t sell themselves—great marketing does. If no one knows about what you offer, you don’t have a business… you have a hobby.

  2. Attention is currency. If you’re not actively getting in front of the right people, you’re leaving money on the table every single day.

  3. People buy what they remember, not what’s “best.” The most successful businesses aren’t always the ones with the best product… they’re the ones that stay top-of-mind.

  4. Sales don’t come from perfection—they come from visibility. Stop obsessing over making your offer “better” and start focusing on making it known.

4 Lessons I’ve Learned

  1. Marketing first, sales second. If you don’t have attention, you don’t have leverage. Your number one job is to get seen.

  2. It’s not about what you sell—it’s about how many people know you sell it. There are millions of businesses with okay products making millions… because they mastered visibility.

  3. Your business isn’t failing, it’s just invisible. The biggest problem most entrepreneurs face isn’t competition—it’s obscurity.

  4. You don’t need to be the best—you need to be the best known. The loudest business wins. Period.

4 Challenges to Tackle This Week

  1. Audit your visibility. How many people outside of your existing audience are finding you every day?

  2. Promote 10 times more than you think you should. If you feel like you’re promoting “too much,” you’re probably doing it right.

  3. Simplify your message. If people don’t instantly understand what you sell and why it matters, they’ll move on.

  4. Find one new marketing channel. If you’re only relying on one or two platforms for traffic, you’re limiting your growth.

"If I had only one dollar left, I would spend it on marketing.”
— Bill Gates

Most entrepreneurs don’t fail because they have a bad product. They fail because no one knows they exist.

The ones who win? They make noise. They get seen. They market harder than they build.

The question isn’t, “How do I make my product better?”

The real question is: “How do I get more people to know about it?”

See you at the top,
Mark Evans DM

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