02/20/26 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where mistakes become lessons and lessons become leverage.

Today’s topic?
The Expensive Lessons We Pretend Didn’t Happen

Every real business owner has one.

A financial decision that still makes you cringe.

A hire you defended too long.

A deal you pushed through out of ego.

A risk you took because you thought you had it figured out.

The embarrassment usually is not about the money.

It is about how long it took to admit you were wrong.

Growth does not come from avoiding mistakes.

It comes from owning them fast enough to correct course.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about the mistakes that shaped how I operate today.


Mark Evans DM