02/20/25 - Wakie Wakie 4:44

Author

Mark Evans DM
February 20, 2025

Welcome to Your 444 Newsletter!

Where money, habits, and growth collide. Most people are playing the wrong game when it comes to wealth.

They’re stuck in the "save more, spend less" loop, convinced that if they just budget hard enough, they’ll get ahead.

But here’s the problem:

👉 You can’t out-save inflation.
👉 You can’t budget your way to wealth.
👉 You can’t build an empire by only playing defense.

So what do the wealthy do differently?

4 Thoughts to Reflect On

  1. Wealth isn’t built by cutting—it’s built by creating. The more time you spend shrinking your expenses, the less time you spend growing your income.

  2. Saving is safe, but it won’t make you rich. Millionaires don’t just save; they invest in assets that multiply their money.

  3. Inflation is working against you. Every dollar sitting in a savings account is losing value. The wealthy make sure their money is always in motion.

  4. Focus on streams, not scraps. Instead of worrying about small expenses, focus on creating multiple income streams that make those expenses irrelevant.

4 Lessons I’ve Learned

  1. You can’t save your way to financial freedom. Budgeting can help, but it’s not a wealth-building strategy—income generation is.

  2. Your income has unlimited potential—your savings do not. You can only cut so much, but there’s no ceiling on how much you can earn.

  3. The rich focus on cash flow, not cost-cutting. They build businesses, invest in assets, and scale revenue—not obsess over $5 expenses.

  4. Every dollar you don’t invest is a missed opportunity. If your money isn’t working for you, it’s working for someone else.

4 Challenges to Tackle This Week

  1. Audit your time. Are you spending more time saving pennies or creating wealth?

  2. Identify one way to increase your cash flow. Raise your prices, create a new offer, or start an income stream.

  3. Invest instead of hoarding cash. Take one step today—whether it’s stocks, real estate, or business growth.

  4. Stop trading time for money. Look at ways to generate passive income so you’re not stuck in the cycle of working for every dollar.

"Don’t focus on cutting expenses. Focus on growing income.”
— Dan Kennedy

Saving money won’t make you rich. Creating wealth will.

If you’re stuck in the budget-and-save mindset, it’s time to shift gears.

Start thinking bigger. Start playing offense. Start building the wealth you deserve.

Until next time,
Mark Evans DM

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