02/12/25 - Wakie Wakie 4:44

Author

Mark Evans DM
February 12, 2025

Welcome to Your 444 Newsletter!

Where growth, freedom, and strategy collide. Today, we’re breaking down why most business owners are working harder than ever but still stuck in the same place—and how to change that fast.

Most entrepreneurs start their business with one goal: freedom.

Freedom to make more money. Freedom to control their time. Freedom to create a life on their terms.

But here’s the truth most won’t admit…

For most business owners, freedom feels further away than ever.

👉 If your business still depends on you 24/7, it’s time to fix that. This Thursday at 2PM EST, I’m hosting a free private training to show you exactly how to scale without adding more work to your plate. [Claim your spot here.]

4 Thoughts to Reflect On

  1. If you can’t step away from your business without things falling apart, you don’t own a business—you own a job.

  2. The business model you started with isn’t the model that will get you to the next level. What got you here won’t get you there.

  3. Scaling isn’t about adding more work—it’s about shifting how the business runs. If growth requires you to work more, you’re doing it wrong.

  4. Successful entrepreneurs don’t grind harder. They leverage systems, people, and money to create exponential growth.

4 Lessons I’ve Learned

  1. Hustling harder isn’t the answer. If long hours alone created success, every hard-working entrepreneur would be rich.

  2. The right model is more important than the right effort. If the way you’re operating isn’t scalable, no amount of work will fix it.

  3. The best entrepreneurs remove themselves from the day-to-day. If your growth is limited by how much you can personally do, your business has a ceiling.

  4. Freedom isn’t earned—it’s built. You don’t get “enough success” and suddenly have freedom. You have to design a business that gives it to you.

4 Challenges to Tackle This Week

  1. Audit your time. How much of your day is spent on tasks someone else could be doing?

  2. Start systemizing. Identify one part of your business that could be streamlined or automated.

  3. Detach revenue from effort. If every dollar you make requires your direct input, your growth will always be limited.

  4. Invest in learning from people who’ve done it. The fastest way to scale isn’t figuring it out alone—it’s learning from those already ahead of you.

"The secret to success is to know something nobody else knows.
— Aristotle Onassis

If you’re stuck in the daily grind, you’re not building a business—you’re just keeping a job afloat.

The entrepreneurs who break through don’t work harder. They operate differently.

And this Thursday at 2PM EST, I’m showing you exactly how.

See you inside,
Mark

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