02/11/26 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where the real flex isn’t working harder, it’s building something that works when you don’t.

Today’s topic?
What Your Business Is Really Worth

Most owners spend years building something they think is valuable.

But when it’s time to sell, they get hit with the truth:

It’s not a business.

It’s a job with a fancy title and too many dependencies.

And it dies the minute they step away.

This is the part nobody talks about.

Building a business that runs without you isn’t optional if you want to build real wealth.

It’s the difference between an exit... and an exhaustion.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about building something that keeps running when you’re not in the room.


Mark Evans DM