02/06/26 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where shiny objects are ignored, and boring businesses win big.

Today’s topic?
Why Focus Pays Better Than Diversification

I talk to a lot of business owners.

Most of them are sitting on a goldmine they haven’t finished digging.

Then they get distracted.

Airbnb. Crypto. Laundromats. The flavor of the week.

The problem isn’t the opportunity.

It’s what they’re ignoring to chase it.

If your current business still has margin, growth potential, and market share left on the table, then looking elsewhere isn’t strategy. It’s sabotage.

Real wealth doesn't come from doing more.

It comes from doing what works, better than anyone else.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to build something that lasts.


Mark Evans DM