01/21/26 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where experience trims the fat and clarity drives every decision.

Today’s topic?
Good Deal vs Right Deal

Some deals look easy on paper.

Decent spread. Clean remodel. The kind of opportunity your 2006 self would’ve jumped on before even finishing the pitch.

But just because something looks good doesn’t mean it belongs in your pipeline today.

Growth means narrowing your focus.
And the better you get, the more dangerous distractions start to look like opportunities.

That’s the tension most business owners miss.
You don’t need more action. You need more alignment.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve learned about what it really means to be a businessman today.


Mark Evans DM