01/19/26 - Wakie Wakie 4:44

Welcome to Your 444 Newsletter!

Where business shifts fast, and follow-up just got a whole lot smarter.

Today’s topic?
AI Isn’t Just Coming. It’s Already in the Inbox.

You’ve probably heard me talk before about how AI is changing things.

But last week, Google quietly confirmed something big that should matter to any business owner who actually wants to keep winning in this game.

AI is no longer a tool you have to learn.
It's now part of the way your customers experience your business... whether you planned for it or not.

Read the full 444 Newsletter here to see the 4 thoughts, 4 lessons, and 4 challenges I’ve been thinking about since seeing what Google’s building into the platforms we all use every day.


Mark Evans DM