01/15/25 - Wakie Wakie 4:44

Welcome to your 444 Newsletter—Your weekly dose of clarity, strategy, and action is here. This week, we’re tackling a hard truth: “Free” advice could be the most expensive mistake you’ll ever make.

Let me hit you with this: advice is everywhere—blogs, YouTube videos, social media gurus. But how much of that advice is actually getting you results? Or worse, how much is it holding you back?

👉 Dive deeper into why cheap advice often leads to costly mistakes. Read the blog here.

4 Thoughts to Reflect On

1. Free Doesn’t Mean Quality
   Just because it’s free doesn’t mean it’s good. In fact, bad advice often costs you more in time, energy, and missed opportunities than you realize.

2. Cheap Advice Equals Cheap Results
   You wouldn’t trust a $20 lawyer with a billion-dollar deal. Why trust unqualified advice with your business?

3. Invest in Proven Experience
   Mentorship and coaching might feel like a big investment, but they’re shortcuts to success. You’re paying for their failures so you can avoid your own.

4. The Power of “Skin in the Game”
   When you pay, you pay attention. Free advice doesn’t push you to act. Investing in yourself makes you committed to getting results.

4 Lessons I’ve Learned

1. Mentorship is an Accelerator
   Every successful entrepreneur has a mentor. Why? Because success leaves clues. Learn from those who’ve already walked the path.

2. Free Advice Overloads You
   Endless free resources lead to overwhelm, not clarity. A mentor narrows your focus and keeps you on track.

3. Time is Money
   How much time are you spending chasing free advice that doesn’t work? A mentor saves you time by giving you a direct route to results.

4. Confidence Comes from Certainty
   A mentor’s guidance eliminates doubt. When you’re confident in your plan, you execute faster and better.

4 Challenges to Tackle Today

1. Audit Your Sources
   List the advice you’ve followed recently. Ask yourself: Where did it come from? What were the results?

2. Identify Your Knowledge Gaps
   What’s one area of your business where you’re stuck? Look for a mentor with proven expertise in that field.

3. Make an Investment in Yourself
   Research a course, coach, or mastermind that aligns with your goals. Commit to leveling up.

4. Take Action on Proven Advice
   Pick one piece of guidance from a trusted source and execute it fully this week. Test the difference.

“Formal education will make you a living; self-education will make you a fortune.”

- Jim Rohn

Final Thought

The cost of “free” advice is often hidden—it’s in the wasted time, lost opportunities, and misguided actions. The real question isn’t whether you can afford mentorship—it’s whether you can afford not to have it.

👉 Want to know why mentorship is the ultimate investment? Check out the full blog here.

Here’s to making smarter choices and moving the needle on your business!
Mark Evans DM

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